Customised Web Channels
What is a web channel?
A web channel is just like your own TV channel built for the web. It is the home and user interface for all your video content. A web channel allows you to:
- Manage and display all your videos in one place
- Create video galleries to promote your other videos
- Add support materials and interactive features for your clients
- Create sub channels and categories for a target audience
Designing a web channel
Does your webcast/video production page do justice to your brand? A webcast interface is an extension of your organisations branding. At Mediahouse we will work with you to design a customised interface to support your corporate style. Pick and choose from a range of interactive features to support and enhance your webcast presentations. Once you have a collection of videos you can also set up your own sub channels and video categories.
Your webcast interface can include:
- presenter and presentation information
- a synopsis of the presentation
- rate the webcast feature
- call to action prompts eg email friend, hyperlinks, download documents, contact us, provide feedback
- gallery listings of related video content
Managing a web channel
It is up to you as to whether you want to manage your channel or have Mediahouse do it for you. Mediahouse can design a client friendly content management system for you. For more information please click here.
Reporting for a web channel
Just like ratings are important for a TV channel, video reporting is important for a web channel. It is crucial for businesses to understand how many people are watching, who is watching and for how long. The reporting and analytics tools with Mediahouse web channels provide key viewer statistics to help you understand your viewing audience. The reporting packages also include analytics relating to the interactive features of a web channel.
Integrating a web channel
Mediahouse will work with marketing teams to find the best way to integrate a web channel into your current website.
